Posted by: Admin Post on August 31, 2009
Author: John Lim Cher Sern
Out of the many businesses out there today, one can find that some of the successful ones are actually franchise businesses. As we all know, franchising is all about business operators paying a sum of fee or premium to operate a certain existing business with the advantage of using the proprietary system, selling a trademarked product or service.
A franchise mainly consists of a franchisee and a franchisor where the latter is the business provider or better known as the parent company whereas the former is the business operator who wish to operate the business using the parent company's trade name, selling the parent company's products or services. Often these products or services can be proprietary to the market so unless you approach a company for franchising else you would not get to sell similar products or services in your area.
There are a few types of franchising methods available, depending on what you are interested to invest in to start the business and also what you are capable of operating. Apart from the popular form of franchise business which is foodstuff, other products that can be franchised are such as automobiles, designer labels, and also services such as corporate solutions and such.
Understanding the types of franchise you are interested in is crucial before going out to look for available companies that are also in the search for semi independent or independent business operators to market their products or services in a new market. If you think that you have some background about food and beverages, then you are on the right track to nab a franchise deal with a food and beverages company. It is similar if you have better understanding in selling products, then you should look for goods such as cars, bikes and clothing.
A franchise business does not only cover products and services but can be also in the business method form. Say if you are looking to bring in a hypermarket concept from a foreign country that you found it to be potential in your own country, you can approach them to ask for a franchise agreement to set up your own hypermarket and also operating it using the same method as they do in their home country. This is ideal for those who has little confident in operating the business but they are actually paying the premium to buy the trademarked business method and operate just as successful as it is in the parent company's home turf.
Now you should have some idea about what to franchise. Start thinking of what you are capable of doing instead, but don't put your interests aside, as franchising is still a business that requires commitment - you will never get a successful business if you are doing something not interesting to you at all.
John Lim is a franchise consultant with more than 12 years of business experience. Visit http://www.iFranchiseNet.com to get proven franchise advice & find the best franchise opportunities.
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