Posted by: Admin Post on November 8, 2009
Author: Jerry Cantrell
Franchising has been around for over a Century. Franchising helped manufacturers distribute their products throughout a region. Franchising has come along way, and the popularity in the last 50 years has exploded. What are todays franchises? What products are selling?
Albert Singer developed a sewing machine. He made use of "franchising as a way to distribute his machines over a larger market. His market began back in 1851. He also has been recognized as using franchise documents.
We certainly have heard of well-known franchises such as: Kentucky Fried Chicken in 1930, Dunkin Donuts in 1950, Burger King in 1954, and McDonald's in 1955.
It is interesting to note that all of the above concepts are still around. Certainly they have changed somewhat, but the strength of franchising cannot be denied. Within the next few years, Franchising will be attributed to 50% of all retail sales. In some markets franchises account for much more!
What are todays franchises? With the advent of the internet, there are great franchises that specialize in internet transactions, training and website development. We have grown and learned from some of the earlier food franchises and developed organic burgers, low fat cooking and quick service.
In my opinion, the best type of franchises today is the franchises that offer intangible products or "green" products. Our consumers are educated in such a way that hard goods profit margins have been cut substantially. In the early years, Car makers could command 100% profits, but with competition, the internet and other factors, the margins have slimmed way down. I believe this is true in most hard goods.
What are some of the intangible products and or franchises that do offer a today's product and profit margins?
1. Mold mitigation. Every Building or home has some types of mold. This can come from shoes, open doors, leaks and other. Mother Nature is in charge, and mold can affect our health and value of our home or building. A strong argument that Mold Mitigation would be a great franchise opportunity. It is Green Too! Profit margins up to 55%
2. Solar Power. There are rebates from most utility companies and the federal government that makes solar affordable. You can have your own solar power plant on your roof. Commercial or Residential applications available. Profit margins up to 50%
3. Cost Management Consulting. I like this business the best. There are business opportunities today, that offer a cost analysis for businesses in the areas of the lease, property taxes, Master card and visa services, workman's compensation insurance, and others. You can learn the business and act as a marketer of the services. Fantastic profit margins and low initial investment make this concept a winner. Profit margins up to 75%
4. Training. If you have training or entrepreneurial experience, you may consider investing in a training franchise. There are many to choose from and you can do your part in helping others succeed in Business. Profit margins up to 45%
5. Drug Testing. Many employers do random drug testing as a safety precaution and benefit to their employees. My favorite franchise for this model is a mobile concept. Low investment, and excellent profit margins, in an industry that is today and growing. Profit margins up to 50%
In conclusion: When looking at today's Franchises, consider the market, the trends and growth patterns associated with the product. I believe the best way to find out about today's franchises is to seek professional advice. Starting with a Franchise Broker can afford you a look at many choices. You can receive unbiased opinions and get the best chance of being awarded a franchise or business of your choice. Contact me and let's discuss all the options. With dozens of choices, we are sure to find one that matches your interests.
Author: Jerry Cantrell
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